Smartphone OLED Shipments to Fall 7% in 2026, Foldables Up 23%

What happened

According to market research firm Counterpoint Research on Nov. 10, global smartphone OLED panel shipments are projected to decline approximately 7% this year to 829 million units from 894 million units last year. As the stated cause, the source notes that memory supply constraints and rising production costs are weighing on smartphone manufacturers' production plans, weakening demand for display panels. By panel type, rigid OLED shipments are expected to fall 24% year over year, while flexible OLED shipments are projected to decline 3%; in contrast, foldable and rollable OLED shipments are forecast to increase 23% from last year, as major smartphone manufacturers expand their foldable product lineups. Counterpoint also forecasts that smartphone OLED panel revenue will fall more than 5% year over year due to lower shipment volumes and downward pricing pressure, with foldable and rollable OLED panels expected to be the fastest-growing segment in revenue terms. It expects global smartphone OLED panel shipments to recover to 858 million units in 2028, which would remain below the 2025 level. Per another firm, UBI Research, Samsung Display shipped 91.35 million smartphone and foldable OLED panels in the third quarter, accounting for 46.9% of combined shipments among the companies surveyed, exceeding the 41.3% combined share of Chinese panel manufacturers, with shipments up 7.8% from the previous quarter. Additionally, panels using LTPO technology are projected to account for more than 50% of flexible OLED smartphone panels this year. All figures above are forecasts, not achieved results.

Impact and signal

Affected components and suppliers

Source and time

Source: The Elec · 11/12/2026 · View original source