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German data center giant hikes prices up to 37% starting April 1 — Hetzner cites rising hardware costs for price increases

What happened

German data center operator Hetzner announced price hikes of up to 37% for cloud services starting April 1, 2026, directly citing drastic increases in hardware acquisition costs. The article explicitly links this to a 171% YoY surge in DRAM prices through 2025, driven by AI infrastructure buildout and HBM demand, and notes Samsung raised server memory contract prices by up to 60%. Bullish: This is a direct, high-magnitude downstream confirmation of sustained, severe price pressure and demand strength in the memory market.

Impact and signal

High impactImpact score: 95/100

Affected components and suppliers

DRAMServer DRAMHBM
price-hikeshortagedemand-surgeAI-infrastructure

Source and time

Source: Tom's Hardware · 2/23/2026 · View original source

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