NuAxiSemiconductor trade intelligence
ASMedia raises own-brand prices as chip supply costs climb
What happened
ASMedia Technology reported consolidated revenue of NT$2.66 billion (approx. US$80.9 million) in the third quarter of 2026, with a gross margin of 51.6%. According to the source, rising substrate, outsourced semiconductor assembly and test (OSAT), and foundry costs prompted the company to raise prices for its own-brand products and to negotiate cost sharing with customers. The source explicitly attributes the price increase to these rising costs.
Impact and signal
High impactImpact score: 85/100
Affected components and suppliers
own-brand products
ASMedia Technology
price_increasecost_sharingsubstrate_costOSAT_costfoundry_costgross_margin
Source and time
Source: DigiTimes Asia · 11/10/2026 · View original source
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