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Memory giants are cashing in, but #Apple is scrambling to stock up! With chip prices soaring, its inventory ballooned 154% YoY to $14.54B last quarter...

What happened

According to a TrendForce post, with chip prices soaring, Apple's inventory ballooned 154% YoY to $14.54B last quarter as it races to secure supplies. The post also states that memory costs are taking a bite out of Apple's margins: holiday-quarter gross margin is guided at 45%–46%, below estimates, and CEO John Ternus calls the price surge "unprecedented." The post is dated Nov 3, 2026.

Impact and signal

Medium impactImpact score: 65/100

Affected components and suppliers

memory
memoryAppleinventorygross_marginprice_increase

Source and time

Source: TrendForce Official (Market Data) · 11/2/2026 · View original source

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