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Apple's iPhone growth meets a tougher test on costs

What happened

Apple enters the holiday selling season with stronger demand for its core products, but its latest results show that expanding sales do not automatically translate into faster operating profit growth. Record September-quarter iPhone revenue and an all-time high for Services supported the business, while research spending increased and tariff refunds helped reported margins. No other cause is stated in the source.

Impact and signal

Low impactImpact score: 20/100

Affected components and suppliers

iPhoneServices
AppleiPhoneServicesholiday seasonresearch spendingtariff refunds

Source and time

Source: DigiTimes Asia · 11/2/2026 · View original source

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