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Analysis: Alibaba and Baidu raise AI pricing as token-based model reshapes cloud economics

What happened

Alibaba Cloud and Baidu AI Cloud have raised prices for their AI computing services, with Baidu increasing its Ernie API call prices by up to 11.1 times. This shift is driven by the transition to a token-based consumption model and surging demand for AI workloads. Bullish: This indicates sustained, high-margin demand for underlying AI hardware (GPUs, accelerators, HBM), potentially tightening supply for traders.

Impact and signal

Medium impactImpact score: 45/100

Affected components and suppliers

AI AcceleratorGPUHBM
Alibaba CloudBaidu AI Cloud
price-hikecloudAI-demand

Source and time

Source: DigiTimes Asia · 3/19/2026 · View original source

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