👉 From pricing talks to upfront payments — the NAND market is clearly shifting into a supply-first era driven by AI demand.
Phison has reportedly joined Kioxia and Western Digital in requiring upfront or accelerated payments from customers to secure NAND controller supply, signaling a shift to a supplier's market. This trend is driven by surging AI-related demand straining NAND flash supply chains. Bullish: This supply-first dynamic, with customers paying to lock in allocation, indicates tightening supply and upward pressure on future contract prices.
- Related manufacturers
- Kioxia, Western Digital, Phison
- Impact score
- 45 / 100, medium impact