[News] AI-Driven Component Costs Reportedly Push HP, ASUS, Acer to Shift Some PC Production Back to China
According to Nikkei, citing industry sources, rising component costs are reportedly prompting leading PC brands including HP, ASUS, and Acer to move part of their production from Thailand and Vietnam back to China, while Dell is also reportedly considering a similar move (reported move, not confirmed as implemented). The stated cause is that surging AI demand drives shortages of memory and storage chips, raising PC bills of materials: per TrendForce, CPU, DRAM, and SSD costs accounted for approximately 68% of a mainstream notebook's BOM in the third quarter of 2026, up from 45% in the first quarter of 2025. The development partially reverses the 'China+1' diversification strategy pursued amid U.S.-China tensions and trade restrictions. TrendForce estimates the share of global notebook production outside China will decline from approximately 24% in 2025 to 21% in 2026, potentially falling below 20% in 2027, and expects global notebook shipments to decline by a low-single-digit percentage in 2027, potentially widening to a high-single-digit rate if elevated DRAM and CPU prices are passed on to consumers. Separately, Quanta reportedly suspended HP notebook production for about a week in September amid a dispute over rising component costs, resuming after further negotiations; servers accounted for over 80% of Quanta's revenue in the second quarter of 2026, and supply chain sources suggest it has gained greater leverage in notebook pricing negotiations. Chinese ODMs (Luxshare, Huaqin Technology, Longcheer Technology) are reportedly offering lower upfront costs, including waiving engineering and tooling fees, and benefit from access to domestically produced memory chips.
- Related manufacturers
- HP, ASUS, Acer, Dell, Quanta Computer, Compal Electronics, Inventec, Foxconn, Luxshare, Huaqin Technology, Longcheer Technology
- Impact score
- 60 / 100, medium impact