Toyota to assemble and sell Japanese light-duty trucks in the US, with sales starting in 2H27

What happened

Japanese automaker Toyota has announced plans to revive the Scion brand, discontinued nearly a decade ago, with its first model, the KEI-01 light-duty truck (kei truck), to launch in the second half of 2027. The light-duty truck will be assembled in Indiana and sold in the US market, targeting short-distance transportation needs at farms, ranches, small businesses, and corporate campuses. Based on Daihatsu Motor's Hijet Jumbo light commercial mini pickup truck, the KEI-01 will be Toyota's first kei truck manufactured in the US. This is an announced plan; no implementation or completion is reported.

Impact and signal

Affected components and suppliers

Source and time

Source: DigiTimes Asia · 11/11/2026 · View original source