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Nvidia: RTX Spark Is Expensive, but Demand Is Strong

What happened

Nvidia acknowledged at the RTX Spark Press Event held at the JW Marriott Hotel in Seoul on Nov. 6 that its RTX Spark AI laptops are priced at the high end of the market, but said demand for the products is growing. Jeff Yen, Nvidia's Asia-Pacific (APAC) director of technical marketing, said demand comes primarily from early adopters and developers. RTX Spark-based laptops start at approximately 4.7 million won, with prices reaching as high as 10 million won depending on specifications. Nvidia said demand for RTX Spark has been concentrated among companies developing AI-based services and applications, and that initial supplies are limited, leaving many customers waiting. Nvidia cited savings on cloud API costs as a key reason developers are willing to pay a premium: generating 61 million tokens using the Claude Sonnet 5.5 model in the cloud costs $1,200 per month, while running it on RTX Spark requires only $20 in electricity costs. Nvidia also introduced Nemotron 3.5 Bolt 74B, an on-device AI model designed for RTX Spark; it was trained on high-performance systems and subsequently quantized to 2-bit precision, and Nvidia said it delivers performance comparable to frontier AI models while significantly reducing memory consumption.