GPU Prices Up Again in October, RTX 5090 Now Sells for 262% Over MSRP Worldwide

What happened

TechSpot's latest survey across 10 countries shows GPU prices rising 11% month over month in October, following a 15% jump in August and 7% in September, or roughly 35% over three months. On average, cards now sell for 44% above MSRP, climbing to 58% in the US and Canada; these numbers track the lowest in-stock price in each region, so most models cost even more. The GeForce RTX 5090 got 32% pricier in a month, and its normalized global price of $7,240 sits 262% above its $1,999 MSRP, almost double the 136% figure from early September. In the US, the cheapest in-stock model now costs $9,400, or 370% over MSRP, and most models now sit above $11,000. The GeForce RTX 5080 is following a similar path, up 22% in a month to $2,200 in the US, while Newegg had none of its own in stock when the data was collected. The source does not state a confirmed cause: TechSpot argues the GDDR7 memory crisis can't explain a jump that big, and some retail sources apparently told them wholesale RTX 5080 costs have gone up recently. The article also states another GeForce RTX 50-series price hike is on the horizon, so these numbers will rise again soon (an expectation, not an observed result).

Impact and signal

Affected components and suppliers

Source and time

Source: TechPowerUp · 11/3/2026 · View original source