NuAxiSemiconductor trade intelligence
Asus notebook shipments hold steady as commercial PCs offset gaming decline
What happened
Asus' 2026 notebook shipments are expected to remain broadly flat or decline 1.3% from 2025 (a forecast, not an actual result), as the global notebook market faces steep cost increases for key components including memory and processors. According to the notebook supply chain, commercial notebooks and Chromebooks are expected to grow 27% and 9% respectively, offsetting declines in consumer and gaming notebooks and keeping Asus' annual shipments relatively stable.
Impact and signal
Medium impactImpact score: 58/100
Affected components and suppliers
memoryprocessorscommercial notebooksChromebooksconsumer notebooksgaming notebooks
Asus
notebook shipments2026 outlookcommercial PCsChromebookscost increases
Source and time
Source: DigiTimes Asia · 10/28/2026 · View original source
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