NVIDIA GeForce RTX 5080 Reaches Nearly $2,000 Across U.S. Retailers

What happened

NVIDIA's GeForce RTX 5080 has seen a significant increase in its listed price over the past few weeks, now costing nearly $2,000 at U.S. retailers. Cause: price hikes throughout the supply chain and the GPU's 16 GB of GDDR7 memory, which is currently in short supply, making the memory modules much more expensive. The card launched in early 2025 with an MSRP of $999; add-in card partners' custom solutions (new PCBs, enhanced cooling, and other features) gradually increased the price, and the issue escalated when memory supply became constrained. Across U.S.-based retailers like Best Buy, Micro Center, Amazon, Newegg, and B&H, the listing price now starts at nearly $2,000; on B&H, older listings show better pricing but are marked 'Temporary out of stock,' with only in-stock listings priced at $2,000 or more. In two months, listings have jumped from $1,200 to $2,000.

Impact and signal

Affected components and suppliers

Source and time

Source: TechPowerUp · 10/28/2026 · View original source