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[Insights] NVIDIA RTX 60 May Slip to 2028, AMD RDNA 5 Also in Question: Why Are Gaming GPU Cycles Slowing?

What happened

According to unconfirmed rumors, NVIDIA's RTX 60 series could be delayed until 2028, with similar speculation surrounding AMD's RDNA 5; if true, consumer GPU upgrade cycles could stretch to roughly three years. NVIDIA previously launched the RTX 30 series in 2020, the RTX 40 series in 2022, and the RTX 50 series in early 2025, maintaining a cycle of just over two years. The source states the cause: AI is a major factor — NVIDIA's August earnings report showed quarterly Data Center revenue of US$89 billion, approximately 92.5% of its US$96.2 billion total revenue; gaming is no longer its primary revenue driver, with R&D resources and memory supplies increasingly directed toward AI. Amid strong AI accelerator demand and rising memory prices, the RTX 50 SUPER series has reportedly been put on hold due to GDDR7 costs. Another factor is weakening upgrade incentive: TechSpot's testing found the RTX 5080 outperformed the RTX 4080 SUPER by an average of just 4% at 1440p and 11% at 4K in traditional gaming benchmarks without frame generation. Integrated graphics advances (Intel's Panther Lake Arc B390, AMD's Strix Halo Radeon 8060S, and the Blackwell GPU in RTX Spark) are also pressuring entry-level discrete GPUs. The source notes these performance results do not represent the entire RTX 50 lineup, and the delay reports remain conditional ('if true') speculation.