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Chip inflation drives phone prices higher, clouds 2027 demand

What happened

Memory prices are expected to remain elevated through at least 2027, forcing smartphone manufacturers to raise prices in Q1 2026 which has already dampened sales momentum. Further price hikes in H2 2026 or 2027 would make it extremely difficult to maintain current price levels.

Impact and signal

High impactImpact score: 85/100

Affected components and suppliers

MemoryDRAMNAND Flash
Industry playersSmartphone brands
price-hikeinflationmemorysmartphone

Source and time

Source: DigiTimes Asia · 7/15/2026 · View original source

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