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ASUS ROG Xbox Ally X Prices Spike in Japan, Memory Crisis Likely To Blame

What happened

ASUS ROG Ally X handheld gaming PC prices in Japan increased 21% (¥139,800 to ¥169,000), specifically for the 24GB LPDDR5X model. The surge is attributed to ongoing DRAM shortages, with similar PC hardware price increases observed in the region. Bullish: This localized price spike for a high-memory SKU signals tight LPDDR5X supply and potential for broader price increases in Western markets.

Impact and signal

High impactImpact score: 90/100

Affected components and suppliers

LPDDR5XDRAM
price-hikeshortageconsumer-electronics

Source and time

Source: TechPowerUp · 2/18/2026 · View original source

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