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Global PC Market Seen Shrinking 5% This Year on Memory Shortages

What happened

Global PC shipments are projected to decline 5% year-over-year to 262 million units due to rising memory prices, according to Counterpoint Research. This demand weakness is driven by higher manufacturing costs passed to consumers, though AI PC adoption and Windows 11 upgrades provide some offset. Bearish for memory component prices as weak demand dampens the market despite easing supply shortages.

Impact and signal

Medium impactImpact score: 65/100

Affected components and suppliers

DRAMNAND Flash
ASUSAcerLenovoHP Inc.Dell TechnologiesApple Inc.
shortagedemand-dropprice-hike

Source and time

Source: The Elec · 3/27/2026 · View original source

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