NuAxiSemiconductor trade intelligence
Entry-Level PC Segment Might Disappear by 2028, Claims Gartner
What happened
Gartner forecasts the sub-$500 PC segment may vanish by 2028 due to rising memory costs, with DRAM and NAND Flash prices projected to increase 130% by year-end, pushing PC prices up 17% from 2025 levels. This cost pressure stems from memory's share of PC BOM rising from 16% to 23%, eroding low-margin viability. Bullish: The analysis signals sustained upward pressure on memory pricing and a structural demand shift towards higher-margin, premium PCs.
Impact and signal
Medium impactImpact score: 45/100
Affected components and suppliers
DRAMNAND Flash
price-hikedemand-shiftPC-market
Source and time
Source: TechPowerUp · 3/2/2026 · View original source
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