NuAxiSemiconductor trade intelligence

Samsung Expects Exynos 2700 to Gain Market Share

What happened

Shin Seung-cheol, vice president of Samsung Electronics' System LSI Business under its Device Solutions (DS) division, said during the company's third-quarter earnings conference call on Oct. 29 that the Exynos 2700 has improved AI and gaming performance and that development and mass production are proceeding without disruption, with Samsung expecting to further expand market share by continuously strengthening SoC competitiveness. According to Counterpoint Research, Samsung Electronics held a 9% share of the global smartphone AP market by shipment volume in the second quarter of this year, up 2 percentage points from 7% in the previous quarter and up 3 percentage points from a year earlier; the Exynos 2600, used in the Galaxy S26 series, drove the increase in shipments. The Exynos 2700, which recently entered mass production, has increased production volume 10% compared with the previous generation and has been confirmed for use in the new Pro model of the Galaxy S27 series, scheduled for release next year, in addition to the standard and Plus models for South Korea and Europe. Samsung's System LSI Business has also secured a new custom SoC project by establishing a business partnership with a new customer. The source does not state the cause.