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[News] Apple Debuts First Touchscreen OLED MacBook Pro; TSMC, Foxconn, Samsung in Supply Chain Spotlight

What happened

Apple has unveiled a series of new products, including an OLED touchscreen MacBook Pro, an M6 MacBook Pro, an M6 iMac, and an OLED iPad mini; the OLED MacBook Pro is Apple's first Mac with an OLED touchscreen. According to MacRumors, the 14-inch and 16-inch models start at US$2,899 and US$3,399, respectively, representing a US$400 premium over comparable mini-LED versions, and both models are scheduled to go on sale November 6. Apple says the M6 marks its transition to 2nm and is expected to use TSMC's N2 process, delivering up to 30% faster graphics performance and 25% faster AI workloads than the M5, while the OLED touchscreen MacBook Pro uses the earlier M5 Pro and M5 Max chips built on TSMC's third-generation 3nm process. According to The Korea Herald, Samsung Display has reportedly secured exclusive OLED panel supply for Apple's 14-inch and 16-inch models, with industry estimates suggesting orders could reach approximately 2.5 million panels through 2027. Per Commercial Times, institutional investors expect the new lineup to drive high-end replacement demand and potentially boost fourth-quarter orders and shipments for Taiwanese ODM partners Foxconn and Quanta, while major PC ODMs remain cautious about the second-half market outlook, with persistently high memory and storage costs putting upward pressure on notebook ASPs and constraining overall PC shipment growth.