NuAxiSemiconductor trade intelligence

Amazon, Apple and Microsoft: New mobile computing platforms take off

What happened

Microsoft and Nvidia publicly released the Surface Laptop Ultra on October 7, built around the application processor originally referred to as the N1X and now renamed the GB10. The chip was co-developed by NVIDIA (which contributed the Grace Blackwell GPU subsystem) and MediaTek (which supplied the multi-core CPU cluster and reportedly also handled full SoC integration duties); it was originally intended for—and may eventually still show up in—Arm-based Windows PCs, but repeated development hurdles reportedly delayed both SoC and system shipment plans, and lingering functional bugs precluded Windows compatibility (explaining the DGX Spark's Linux OS foundation). The machine comes in two versions sharing the same NPU core: 5120-core GPU with 18-core CPU, and 6144-core GPU with 20-core CPU; system memory ranges from 24 GB to 128 GB of LPDDR5x unified memory; SSD options start at 512 GB (PCIe Gen 4) with 1 TB and 2 TB (PCIe Gen 5) configurations; pricing is $2,599 baseline up to $5,899.99 top-end, with delivery promised 'later this year'; an RTX Spark-based developer platform at $5,999.99 and up is also available for pre-order. In the same period, Amazon launched its latest-generation Alexa-branded (no-longer-Fire) tablets in 8-inch, 11-inch and 12-inch 'Pro' flavors, running 'vanilla' Android with a return to the Google Play Store, priced from $299 up to $679.99 (not including cases or the high-end model's optional pen and keyboard accessories). Apple's week began Monday with a new-generation iPad mini (now with the A20 Pro, a slightly larger 8.5-inch display switched from LCD to OLED, priced from $699 and up; the 2024 entry-level 128 GB Wi-Fi-only model was originally $499 but was bumped to $599 in June of this year), Tuesday brought a 14-inch entry-level MacBook Pro now running the M6 SoC (versus last year's M5) plus a 24-inch iMac making a two-generation jump from the M4 to the M6, and today Apple unveiled its first touchscreen-augmented MacBook Pro laptops in both 14-inch and 16-inch displays with ProLED XDR panels and both M5 Pro and Max SoC options, priced from $2,899 to $14,549.