NuAxiSemiconductor trade intelligence

AMD CEO Lisa Su proposed bringing back the Ryzen 7 5800X3D, set plan in motion before DDR5 shortages

What happened

According to Tom's Hardware, published 25 October 2026, AMD Director of Client Product Management Travis Kirsch told the Japanese publication MyNavi Tech+ that AMD CEO Lisa Su was one of the proponents of bringing back the Ryzen 7 5800X3D processor, which first debuted in April 2022. The relaunch was not a simple re-release: the company had to do extensive re-engineering and update its manufacturing process with TSMC to bring it back. The relaunch of the Ryzen 7 5800X3D coincided with the memory chip shortage, with the world suffering from extremely high DDR5 memory prices (DDR5 finally arrived in the middle of 2026), but Kirsch said 'this was planned before changes in the memory market occurred, not as a countermeasure to DDR5 shortages,' calling it 'the final gift to local users who have used our AM4 for nearly a decade, offering systems that use DDR4 the last change to upgrade their PCs.' Kirsch also said AMD is mostly focused on the premium, high-performance gaming market (AMD closed in on Intel at 48.4% CPU share in the October Steam Survey), while the affordable CPU market is no longer as big as it used to be as laptops have taken over that segment.