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Chip inflation drives Samsung, LG toward premium TVs
What happened
Growth in the global TV market is under pressure, but premium models are poised to expand. As rising memory prices fuel "chip inflation" and squeeze margins on budget TVs, Samsung Electronics and LG Electronics are reshaping their product mixes, strengthening OLED and Micro RGB offerings to support pricing through picture quality and feature differentiation.
Impact and signal
High impactImpact score: 85/100
Affected components and suppliers
memoryOLEDMicro RGB
Samsung ElectronicsLG Electronics
chip inflationpremium TVsmemory pricesbudget TV margins
Source and time
Source: DigiTimes Asia · 10/15/2026 · View original source
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