NuAxiSemiconductor trade intelligence
India's festive smartphone sales may slow as memory costs lift prices
What happened
Counterpoint Research expects unit sales in India's key festive smartphone season to fall even as market value rises, highlighting a global shift toward pricier, more selective device upgrades. The source states that higher memory costs are reshaping pricing, buying habits, and brand competition in this major emerging market, and that the festive season is set to matter far beyond India's borders. No specific figures, brands, or exact timeframes are provided in the source.
Impact and signal
Medium impactImpact score: 30/100
Affected components and suppliers
memory
memorysmartphoneIndiafestive seasonpricingCounterpoint Research
Source and time
Source: DigiTimes Asia · 10/11/2026 · View original source
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