AMD to Raise Radeon GPU Kit Prices by 10% in July

What happened

AMD will raise GPU kit prices by 10% in July due to GDDR6 memory shortages. AIB partners like Sapphire and ASUS are expected to pass these costs to consumers, though the final retail increase may be lower than 10%.

Impact and signal

Affected components and suppliers

Source and time

Source: TechPowerUp · 6/30/2026 · View original source