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Smartphone market to fall 13%

What happened

IDC forecasts a 12.9% contraction in global smartphone shipments to 1.1B units in 2026 due to memory chip shortages, with the situation not easing until mid-2027. Smartphone ASP is projected to rise 14% to a record $523, making the sub-$100 segment permanently uneconomical. Bullish: Memory chip ASPs are projected to rise due to sustained supply constraints and inelastic demand in premium segments.

Impact and signal

Low impactImpact score: 15/100

Affected components and suppliers

Memory Chip
shortageprice-hikemarket-contraction

Source and time

Source: Electronics Weekly · 2/26/2026 · View original source

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